Pittsburgh’s Sidney Crosby becomes hockey’s marketing icon for the cyber age
Yahoo! News
Dean Bennett, THE CANADIAN PRESS
Dec. 4, 2007
“EDMONTON – He’s the subject of hundreds of Internet discussion groups that compare him to Jesus Christ, ask for his hand in marriage or seek to know him better in language as subtle as spiked heels and a leather bustier.
There are more than 1,700 memorabilia items – pictures, pucks, posters – bearing his image on EBay alone.
…As hockey’s first superstar of the cyber age, Pittsburgh Penguins star forward Sidney Crosby – who plays his first NHL games in Western Canada this week – lives in a world where every trivial scrap and moment of his life is deemed worthy of worldwide distribution.”
